I have had the opportunity to run social media platforms for my internship with New Leaf Wellness and sorority at Iowa State, Sigma Kappa. Below is a limited collection of various promotional posts I created with Canva.

New Leaf Wellness

Social Media Posts

Media Flyers

Sigma Kappa

Instagram Posts

Instagram Stories

IGTV Videos

Holiday Cards

Writing

In my public relations writing class, I worked on a press release packet project for my main blog that included a promotional flyer, memo, and press release.

Promotional Flyer

Memorandum

To: Function of Beauty

From: Ellen Kierna

Date: April 13, 2021

RE: Paid Sponsorship 

C: Ellen Kierna

I am writing to share my proposed strategies for the paid promotion of Function of Beauty. The Function of Beauty’s values and audience aligns with the demographic of the readers of Ellen Kierna’s Blog. An objective we discussed, was to increase website traffic by 5% as well as provide a minimum of 200 orders from my personal link to the website that will be shared with my audience. 

To meet these objectives, my overall strategy is to post sponsored content promoting the shampoo and condition on social media platforms including Instagram, Pinterest, and my blog with a 10% discount code to influence their thoughts on the brand and buy the products being shown.

To announce my thoughts on the products, I will post an Instagram story talking about the benefits of using Function of Beauty brand in comparison to past products I have used. I will then post a follow up Instagram real with a voice over showing how easy it is to fill out the hair questioner to get the shampoo and conditioner that is personalized to the customer, filling out my specific information and talking about the features I like the most.

I will also make a post on Pinterest with images of me wearing some of my favorite hairstyles. In this will include comments about how the health of my hair has improved since switching to Function of Beauty products.

I will also be making a blog post, that will also be linked to my Pinterest, about my 10 favorite products for the month. In this list I will include Function of Beauty’s customizable shampoo and conditioner and talk about the options that are available to choose from when making your own. This will include photos of the bottles as well as transformation pictures of my hair since using the product. 

To evaluate these materials, we will measure resulting: 

• Views on Instagram story and real
• Likes on blog post
• Comments on Pinterest post 

I look forward to promoting these products on social media on April 30. 

Press Release

Ellen Kierna’s Blog 

From the perspective of a college student

NEWS RELEASE

March 6, 2021                                                            Contact:

FOR IMMEDIATE RELEASE                                    Ellen Kierna, Writer & Editor

                                                                             Email: ellen.kierna@gmail.com

THE OPENING OF ELLEN KIERNA’S BLOG

Ames, IA – Ellen Kierna will be publishing her lifestyle blog to the public on April 5 to share all her interests and advice that she has learned throughout the years as a college student. 

When talking about her new platform she said, “I’m really excited to share my thoughts and creative ideas to the public. My blog is a place for me to truly express myself and hopefully give others inspiration.”

Starting early April Ellen will be sharing a new post every Sunday to her audience covering a range of topics from fashion, advice, music, and many more of her favorite things to write about. 

You can find Ellen’s posts on her blog at https://ellenkierna.wixsite.com/mysite. She also likes to explore and share some of her favorite content on her Pinterest page. Sharing content on each platform allows her to stay connected with her audience and form a better bond with her listeners or simply other people on the platform. 

One of Ellen’s top priorities is connecting with her audience on a deeper level. She provides a comment section on her website as well as her email to reach out and talk about things going on in either the readers life or the world in general. Although she is a writer for her blog her goal is to be a listener for anyone who seems to cross paths with the words she shares. 

Ellen Kierna is a junior at Iowa State University studying public relations with minors in event management and apparel, merchandising, and design. Her blog was created in November of 2020. She has been working behind the scenes to create a platform that she is proud to share with the public.

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